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Imaging Volume Backlash, Patient AI Payments, and Apple in Radiology
April 9, 2026
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“Is David Cutler doing his research on the moon? If he picked up the phone and called any radiologist or any hospital administrator on this planet, he may have realized something was highly flawed in his methodology.”

Radiology Partners Chairman and CEO Rich Whitney, on a recent article on imaging volume.

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Radiologists

Imaging Volume Backlash Builds

A backlash is building in response to a controversial paper published last week claiming that growth in U.S. medical imaging volume has slowed over the past several decades. The claims were met with disbelief by many imaging experts who see a growing disconnect between imaging volume and the number of radiologists available to interpret images.

Rising imaging volume has become a mantra within radiology as the field struggles to cope with growing healthcare needs from an aging population and the increasing complexity of imaging technology. 

  • Like other healthcare professionals, radiologists are experiencing rising burnout levels, and a cottage industry of AI and IT solutions has emerged to help them work more efficiently. 

But the new paper challenges many of those assumptions. Published as a commentary in JAMA Health Forum by Harvard University economists David Cutler, PhD, and Lev Klarnet, the article cites previously published research on imaging volume from 2003 to 2016, stating that imaging use per capita stabilized in 2008 and began declining thereafter. 

  • The authors suggest it’s unnecessary to dramatically increase the U.S. supply of radiologists given slowing growth: “The decrease in imaging has allowed the US to meet the need for imaging without an increase in radiologists.”

The paper quickly drew criticism from a number of radiology key opinion leaders, including Radiology Partners Chairman and CEO Rich Whitney (who suggested the authors were doing their research on the moon) and radiologist blogger Ben White, MD, who called some of their claims “nonsensical.” 

Indeed, the major fallacy in the JAMA Health Forum paper comes from its conclusion that a lower per capita imaging growth rate obviates the need to expand the radiologist labor pool. 

  • This ignores rising overall volume as the baby boom generation ages and requires more medical care.
  • What’s more, imaging exams are far more complex now than 20 years ago.
  • And these factors have resulted in slowing exam turnaround times. 

Most damning, however, is the paper’s reliance on data that’s nearly a decade old: The Hong et al paper published in Radiology in 2019. 

  • Since then, a global pandemic accelerated healthcare burnout and radiologist turnover rates have doubled.

The Takeaway

There are some valuable (and positive) points made in the JAMA Health Forum paper, such as its contention that medical imaging is used more judiciously now than it was 20 years ago. But to make the leap that radiology’s workforce crisis has been solved simply strains belief. 

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The Wire

  • Patient AI Payments Depend on Price: How much are patients willing to pay to have AI review their scans? A new study in JACR suggests that $500 might be the upper limit, and the lower the price, the better. Researchers surveyed 2.5k women on their willingness to pay for mammography AI at different price points, finding 24% were willing to pay at $50, 17% at $200, and 13% at $500. The current standard of care is around $50 based on what RadNet and SimonMed are charging
  • Apple Scores FDA Nod for Medical Display: Apple last month launched a new line of high-end displays, and this month the company got FDA clearance to market them for viewing medical images. Apple’s Studio Display XDR monitors are ultra-premium offerings designed for professional use and include DICOM imaging presets for viewing diagnostic images within macOS. The FDA clearance is for Medical Imaging Calibrator, which – in a first for Apple displays – enables the use of Studio Display XDR for general radiology (other than mammography). 
  • CMS Sets Code for AI CAC Analysis: CMS established a new HCPCS code for AI-based analysis of coronary artery calcification and/or aortic valve calcification from chest CT scans. The new code, G0680 with status indicator S and APC 1492, creates an official reimbursement pathway for AI-enabled opportunistic CAC assessment in hospital outpatient settings. The move was lauded by companies like HeartLung AI, which make software for performing CAC assessment from routine chest CT scans acquired for other indications. 
  • FDA Nod for AI Parkinson’s Tool: The FDA granted regulatory clearance to neuropacs for its AI tool, also called neuropacs, to diagnose Parkinson’s disease and atypical parkinsonism on 3T brain MRI scans. Neuropacs analyzes diffusion MRI data and produces reports based on degenerative brain patterns, and was highlighted in a JAMA Neurology paper last year. The FDA reviewed the software under its de novo program for novel products, in this case the first in a new category of Parkinsonian syndrome diagnostic aids. Neuropacs recently raised $1M in a seed round.
  • MRI Improves Prostate Cancer Precision: A long-term, real-world study from Sweden confirms that MRI is useful for guiding workup of possible prostate cancer patients and reducing unnecessary biopsies. Researchers tracked prostate MRI use from 2010 to 2023 among men with PSA tests of ≥ 3 ng/mL, finding that pre-biopsy MRI use grew (from 3% to 30%), while the proportion getting biopsy fell (from 23% to 16%). By 2023, 83% of biopsied men were getting pre-biopsy MRI scans, and detection of clinically significant prostate cancers doubled.  
  • Quibim Taps Life Sciences Exec as CBO: Quibim is continuing its expansion into the life sciences sector, appointing a new chief business officer with a background in the industry. Itta MacNevin previously was with biotech firm Evotec, and in her new role will oversee the company’s global commercial strategy and expand its partnerships with life sciences, pharma, and biotech companies. Quibim’s AI solutions can be used to determine which patients will respond to drug candidates, accelerating pharmaceutical development.  
  • Lawsuit Filed in Fatal MRI Accident: The widow of a New York man killed in an MRI accident filed a lawsuit against the imaging center where the incident occurred. The lawsuit was filed against Nassau Open MRI by Adrienne Jones McAllister, the widow of Keith McAllister, who was killed in July while accompanying his wife for an MRI scan. The lawsuit claims Keith McAllister was “summoned” into the scanning suite by a technologist – he was then pulled against the scanner by a metal chain he was wearing and fatally injured.
  • MRI Safety Group Goes Global: The American Board of Magnetic Resonance Safety is going global, transitioning to become the International Board of Magnetic Resonance Safety. The ABMRS was founded in 2015 by Emanuel Kanal, MD, and runs MRI credentialing and certification programs for MRI technologists to ensure safer MRI operation. Existing ABMRS certifications are not affected by the move, but future certifications will be under the IBMRS. A series of recent MRI accidents around the world underscores that MRI safety is a global issue.
  • NBA Star Gets Wrong Site Scanned: While in Dallas for a basketball game against the Mavericks over the weekend, Los Angeles Lakers star Austin Reaves got an MRI scan on the wrong body part, and Lakers coaches are casting suspicion on the Mavericks’ medical team. Reaves sustained a back injury against the Oklahoma City Thunder several days prior, and was referred to a Mavericks-affiliated facility where the wrong scan took place. The confusion led to a delayed diagnosis … and speculation the Mavericks may have gained a competitive edge.
  • Visage Lands Big Maryland Contract: Visage Imaging landed a five-year contract worth $16M to deploy its cloud-based enterprise image management software at the University of Maryland Medical System. UMMS will install the company’s Visage 7 Enterprise Imaging Platform, including Visage 7 Viewer and Visage 7 Workflow, to achieve a single, unified image interpretation platform. Go-live is targeted for early 2027. 
  • Hologic Buyout Completed, MacMillan Retires: Women’s health vendor Hologic finalized its private equity-led buyout this week, and the company’s CEO retired on completion of the transaction. Steve MacMillan led Hologic for over 12 years, a period during which the company’s revenue grew 65%. In October 2025 Hologic agreed to the $18.3B transaction, which was led by two PE firms, Blackstone and TPG.
  • Nanox Ramps up Distribution: Digital X-ray company Nanox is ramping up its distribution network in the U.S. with multiple new partners for its Nanox.ARC system. Most recently, the company signed Integrity Medical Service to handle sales, implementation, and service in Colorado, Wyoming, and parts of Kansas and Nebraska, as well as Elite Surgical Technologies for Ohio, Indiana, Michigan, Pittsburgh, and West Virginia. In March, Nanox signed Imperial Imaging Technology for sales in the southeastern U.S.

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The Resource Wire

  • A Next-Generation Oncology Ecosystem: Quibim launched their next-generation oncology ecosystem platform at RSNA 2025. Find out how QP-Prostate provides a comprehensive, end-to-end management workflow for prostate cancer care, supporting clinicians from the earliest stages of image acquisition through diagnosis, patient management, and follow-up.
  • From Image Exchange to Enterprise Interoperability: Easily share, access, and exchange any medical image with solutions from Medicom. Deliver critical studies directly into the EHR to ease clinician burden, simplify your tech stack, and unlock the research potential hidden in clinical imaging data.
  • What Can 3D Offer Your MSK and Trauma Workflow? Explore clinical applications and real-world insights in this whitepaper from Siemens Healthineers about distortion-free X-ray imaging in sagittal, coronal, and axial planes plus rendered bone volumes that can support confident diagnoses without magnification issues. 
  • A Reporting Reset Is Happening: The PS360 end-of-life forces a system replacement. Decisions made now will shape workflow and radiologist efficiency for years to come. See what modern reporting from Rad AI looks like by booking a demo today.
  • Five Years Into the Cloud – And Just Getting Started: John Muir Health in California needed help dealing with its data deluge, which became acute with the adoption of 3D breast tomosynthesis. Find out how they turned to Sectra and their cloud-based enterprise imaging management for a solution. 
  • Rapid AI Deployment in Emergency Care: University Hospitals used CARPL to deploy AZmed’s fracture detection tool directly in the emergency department, reducing interpretation time by 30% without disrupting workflows. Learn how UH accelerated AI deployment. 
  • Radiology Case Report: A man in his 40s presented with a known metastasis within his abdomen. Learn how contrast-enhanced MRI helped to diagnose the extent of his disease.
  • Enterprise Imaging Done Differently: Legacy radiology solutions were not designed to carry healthcare organizations into the future. From their first line of code, Mach7 Technologies was designed to meet the imaging needs of the entire healthcare enterprise. Learn more about their unique approach today.
  • A New Era of Imaging Technology: MosaicOS is the cloud-native and AI-native operating system from Mosaic Clinical Technologies designed to expand capacity, cut reporting time, and deliver faster, smarter patient care. Discover how it can improve your radiology operations today. 
  • 5 Data Migration Myths You May Still Believe: Many healthcare organizations fall victim to data migration myths that derail their efforts, waste valuable resources, and put their business at risk. Learn about five common myths and how they cost you in this article from Laitek, an Enlitic portfolio company. 
  • Low Dose, Remarkably Open Design: The Scenaria View CT scanner from Fujifilm Healthcare Americas is a powerful premium CT solution that provides dependable routine application capabilities, including coronary artery imaging with the Focus Edition’s optional Cardio StillShot 3D motion correction technology. 
  • One Viewer for All: Achieve ultrafast image interpretation with greater efficiency and precision with Visage 7 from Visage Imaging. Visage’s one-viewer philosophy enables all end users – from radiologists to clinicians – to access powerful tools based on clinical need.
  • Address Your Imaging Needs Today: With so many options at their disposal, imaging leaders must navigate to the solutions that meet their needs today and set them up for success tomorrow. Discover how solutions from Merge can help you achieve your vision.
  • How CHU Bordeaux Integrated AI into Their Echo Lab: Bordeaux University Hospital evaluated the real-world use of AI in echocardiography from Us2.ai. Results showed strong agreement between AI-generated and human measurements, particularly for ejection fraction and Doppler-based parameters, highlighting AI’s potential to streamline workflow and reduce variability. 
  • Connected Imaging. Empowered Flow: Know those rare and indescribable moments at work when distractions melt away? AGFA HealthCare’s Enterprise Imaging Platform is designed to keep you in that hyper-focused state of mind all day long. Learn more about their solutions today. 
  • Why Radiology Reporting Needs a Reset: Radiologists are under growing pressure, yet many reporting tools still slow them down. Kailo Medical believes reporting should support clinical thinking, not add to the workload. Discover how their KailoAir solution can help you reset your reporting.
  • Opportunistic Detection of CAC and Pulmonary Nodules: Achieve a newfound certainty of search for thoracic CT when using ClearRead CT from Riverain Technologies. It’s a natural addition for opportunistic CAC scoring and nodule detection, or as part of a CT lung cancer screening program. 
  • New Tools for Detecting Cardiovascular Plaque: New imaging tools are advancing the detection of cardiovascular plaque – a key risk factor for heart attack. In this video, ClearCardio’s John Osborne, MD, PhD, discusses these innovations, including United Imaging’s uCT ATLAS CT scanner and their Software Upgrades for Life program.

The Industry Wire

  1. Scientists invented a fake disease. AI told people it was real.
  2. Former Geisinger CEO: U.S. health systems to replace people with AI.
  3. Why the U.S. spends so much on healthcare.
  4. Megadeals drive Q1 digital health funding.
  5. Orlando Health continues Alabama expansion.
  6. Hospital’s tele-ICU model highlighted in wrongful death lawsuit.
  7. Jefferson Health sues Aetna over ‘downcoding’ policy.
  8. CMS finalizes higher Medicare Advantage rates for 2027.
  9. Construction begins on Dana-Farber’s $1.7B cancer hospital.
  10. 11 hospitals, health systems adding new C-suite roles in 2026.